Tanda Coffee

CHALLENGE

The company is a wholesale clothing supplier that offers complimentary coffee to partners visiting its store. However, without a distinct identity, the coffee shop was perceived as just another free amenity. The quality of the beans, the attention to preparation, and the company’s investment in partner care remained largely invisible.

SOLUTION

We transformed the coffee shop into a standalone brand with its own logo, visual identity, and branded touchpoints. The new identity communicates that this is not simply free coffee, but a thoughtful, high-quality service created for the company’s partners.

By turning the coffee shop into a recognizable and premium experience, the branding reinforces the company’s status and reflects its modern, global approach to hospitality and partner service.