Ancon

CHALLENGE

The company was originally known as Trans Telecom LLP. Over time, it grew far beyond its telecommunications roots, developing its own engineering capabilities, technical infrastructure, and equipment to deliver large-scale EPC contracts.

However, the original name and identity no longer reflected the company’s actual expertise. When approaching clients with EPC proposals, the company often faced questions about why a telecommunications provider wanted to undertake construction projects and whether it had the necessary capabilities. The business had outgrown both its name and its visual identity.

SOLUTION

We created an entirely new brand, including a complete renaming and rebranding of the company as Ancon. The new identity repositioned the business as a capable and established EPC contractor, clearly communicating its expertise across engineering, procurement, and construction.

By removing the limitations of the former telecommunications-focused identity, the rebrand strengthened the company’s credibility, supported its expansion into new sectors, and helped Ancon enter markets beyond Kazakhstan.